WHERE & WHEN
SPEAKERS
AGENDA
MEC GAME
ABOUT CONFERENCE
DON'T DISTURB - ADVERTISING ON DEMAND
SPEAKERS
AGENDA
ABOUT
SPEAKERS
AGENDA
MEC GAME

Win one of 3 MAKEWONDER ROBOTS

and one of 3 GOOGLE CHROMECASTS

  • 1

    Download MEC forum app for Android or iOS, search “MEC Forum” in your app store or scan QR

  • 2

    Log in using Facebook or LinkedIn

  • 3

    Come to MEC Forum

  • 4

    Turn on Bluetooth in your device

  • 5

    Collect POINTS during MEC Forum

POINTS will be added to your account automatically.

How do I get the POINTS

  • Log in using Facebook +20 pts
  • Log in using LinkedIn +10 pts
  • First 10 people to log in +10 pts
  • „Like session”, each session +1 pt
  • Ask question to a speaker, per question +2 pts, for question read loud +5 pts
  • Display 5 speakers info +5 pts
  • Voting, answering questions during sessions, each +1 pt
  • Coming to a session +2 pts, being on time +1 pt
  • Coming to MEC products/services wall +1 pt, spending there at least 2 mins. +5 pts
  • Coming to MEC Forum partner’s stand +1 pt, spending there at least 2 mins. +5 pts
  • Coming to after party in Hard Rock Cafe +20 pts
  • One session chosen by organizers +6 pts

Winners to be announced during after party in Hard Rock Cafe.

Terms & conditions available at event reception desk
ABOUT

Do Not Disturb! Advertising On-Demand



"Do Not Disturb!” – This is how we could sum up the behavior of consumers today; consumers who face omnipresent, intensive and sometimes intrusive advertising. There is a growing call for us as an industry to adjust our communication to individual needs and preferences. We all want to hear from brands on our own terms, when it suits us.
The world is transforming.
Biotechnology provides opportunities to create food or medicines designed specifically for certain cases. In next the 10 years or so, 50% of all visits to the doctor will be replaced by virtual consultations. It sounds incredible, but we’ll be able to 3D print vital organs – we’re already printing prosthetic limbs. Self-driving cars will be the norm - as smart phones now are. The Internet of Things no longer thrills the minds of futurologists. Technology will become part of us; ‘The Internet of Body’ will allow us to monitor our health and change our lifestyles. So how should we manage marketing in such a transformational era; where the average age of a company is down from 67 years to just 15 years? And how about advertising; can it be what it used to be?
Technology has provided us with solutions to skip the ads. Zapping, Banner Blindness, adblokers, PVRs, negligible video ads … we all know – and use - them. We as an industry have contributed to this consumer behavior.
But never before have we had so much opportunity and such a wide variety of capabilities to address consumer expectations. ‘Considered’ advertising that fulfills the expectations of the new consumer does work! How to create "Advertising On-Demand" will be our VIII MEC Forum theme. Come and discover more.

Business on Demand - Terms & conditions »